Ever notice how financial brands are starting to view themselves as more important than the products or services they represent? I hate to get all "in-my-day" here, but some recent statistics I saw have highlighted for me what the true impact of this shifting focus really means.

Did you know that the single greatest… Continue

It's easy for me to forget that The BeanCast Marketing Podcast is having an impact. Lost in the details of show prep, guest scheduling and surrounding conversation, I rarely get accurate glimpses of what the audience thinks about the show and about me. That's why… Continue

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It was Episode 99 of The BeanCast when the announcement came that App… Continue

Humongo North Carolina from Humongo Nation on Vimeo.

I told you there would be an interview! Here are the HumongoNation stops in Raleigh and Greensboro. My interview begins about 5:30 in approximately.
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I got a great question the other day via email. Mike Johnston wondered why so many of the guests "..have such a difficult time describing the principles of creating an effective social media campaign for a brand."

In his estimation, "It’s the purest form
of brand a… Continue

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Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.


You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue

How could I let Humongo have all the video fun? Here's my own quickly edited video documenting my time with the group. Continue

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One of the unusual aspects of HumongoNation, the self-promotion… Continue

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The Facebook Open Graph announcement shook up the industry. Social advocates looked on with anticipation. The press wondered whether it co… Continue