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Ben Kunz
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I riffed on this a while back, but I'll replay: A brand is a mental shortcut because there is too much information in the world for each of us to decide the value of every decision. So we bookmark it. You love your children or your wife not because…
I like this: "Innovation is an understanding of the consumer that's more than a reflection of their desires, but is prescient of what they never even knew they needed until they met you."
What I'm wondering is how do we take the new tools of social…
Bob, what can I say. All this reminds me of the invisible dividing line in business between executives who need secretaries ("office wives") to function, usually men 50+, and younger managers who fly by Google calendars and Outlook. There is a gener…
Bob, THIS is what I call a post. Extraordinary view on what is real, not real, and why we buy things.
You should check out the book "Spent" by Geoffrey Miller, who uses evolutionary psychology to explain why we crave things and associate value with…
I'm vacuuming.
Bob,
Regarding free, all this hyperbole is really just ornamentation on the basic "cross-subsidy" economic model. Television and radio have done this for decades giving away content in response for advertiser funding access to eyeballs (3-party exc…
Nice bit.
One other truth is most managers don't like to hire. We do it infrequently, and when it comes around it's added work with a lot of risk. Now, great, we get to wade through 100 resumes all in different fonts to try to find 7 people to inte…
I hear you. I admit at first I wondered why you went with a 60-minute format ... but it is very refreshing to hear (or be with) a group of people debating issues at length, with no rush. Here's to rebuilding our attention spans.
Great comment by Kelly. I confess after hearing it I visited Abscam, which I never read, and laughed. The guy is so irate and vulgar he's hardly a credible critic.
The interesting story here in my mind is how poorly any speaker can come off when sh…
I'm about to write something horrible but true. The answer lies in demographics -- many bloggers are early technology adopters with expensive laptops working in white-collar jobs, and thus more comfortable hanging out with cool, affluent, upscale pe…
First, thanks for defending Scott, the attacks on him have just been stupid. He does a good job and actually has made me rethink Ford.
Second, I love your point on personal brand vs. corporate brand. A lot of us try to do both. My voice is much mor…
We have met the SEO enemy and it is us. There is no marketing ecosystem that we can't pollute, and web link structures are just the latest.
First, let's be honest. SEO has a bad rap because at heart it does game the system. Yes, many organizations…
Profile Information
- Marketing Specialties:
- Advertising, Web, MARCOM
- Job Title:
- Director, Strategic Planning
- If you were an advertisement, what would you be:
- A jacked up Subaru - started cheap, but added horsepower
- About Me:
- Hey, I'm just an advertising planning guy trying to make the world a better place. Read my thoughts on industry trends at ThoughtGadgets.com. Our agency is Mediassociates.com. Debate me at twitter.com/benkunz.
- Website:
- http://www.thoughtgadgets.com
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