I have a data centric mindset when it comes to direct marketing and a philosophy that data drives relevance, and relevance drives response.
Our company licenses several national consumer, business, and specialty databases which drive our data analytic, list procurement services, and custom data solutions.
One of our recent developments is a tool, Insite Realtime™. For the first time, marketers are able to identify anonymous visitors to a micro-site and deliver real-time relevant imagery and offers based on the consumers demographic, psycographic, and even known behavioral indicators.
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