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Bob Knorpp
- Male
- Greensboro, NC
- United States
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- Blog Posts (398)
- Discussions (2)
- Photos (143)
- Photo Albums (1)
The BeanCast™
094-The BeanCast: According To Brogan's Day Rate
This Week: Bill Green, Scott Henderson, Joseph Jaffe and Jim Louderback join Bob to discuss Viacom leaving Hulu, metrics killing creativity, Google's patent on location-based advertising, leveraging ads for Oscar traffic and the underwear make-good.093-The BeanCast: Brought To You By The Letter "J"
This Week: Rose Cameron, Joseph Jaffe, Scott Monty and James P. Othmer join Bob to discuss mobile roadblocks, Toyota's dealer rebellion, putting social in its place, the 4As combining conferences and why Paris is too hot for Brazil.092-The BeanCast: Telling Olympic Stories
This Week: Tyler Hurst, Angela Natividad and John Wall join Bob to discuss Olympic brand buzz, the limitations of sentiment analysis, pre-roll effectiveness, why the Fortune 500 ignores SEO and Facebook's big traffic numbers.091-The BeanCast: Same Old Stuff
This Week: Bill Green, Steve Hall, George Parker and Åsk Wäppling join Bob to discuss Super Bowl "nostalgia," sexism in the bowl ads, winners and losers, Edelman's report on peer recommendation and Google Buzz.090-The BeanCast: Flyover Country
This Week: Bill Green, Jim Mitchem, Dirk Singer and Ian Sohn join Bob to discuss Toyota's woes, Super Bowl PR plays, Glee's money-making machine, Second Life's second life and the pay-4-square model.089-The BeanCast: Sarcasm Is Back
This Week: Edward Boches, Sally Hogshead, Len Kendall and Abbey Klaassen join Bob to discuss the iPad launch, how to bury an announcement, why account planning must die, Mr. Dru's stance on procurement and GM taking the low road.088-The BeanCast: Brands and Politics
This Week: Saul Colt, Esteban Contreras, Hal Goodtree and John Wall join Bob to discuss branding in political campaigns, the "savior" of publishing, Chrysler's Super Bowl dilemma, regulating diet ads in Spain and serial agency reviews.087-The BeanCast: Text For Haiti
This Week: Bill Green, Joe Jaffe, Åsk Wäppling and Dave Wilkie join Bob to discuss the role of mobile in disaster fund raising, NBC's late-night fiasco, an online show with broadcast success, Google exiting China and twhite, twexy tweethearts.086-The BeanCast: Worse Than Cancer
This Week: Christopher Baccus, Bret Bernhoft, Al Gadbut and Angela Natividad join Bob to discuss mobile madness, hyperlocal digital, a Google divided, H&M's trash and social media for social good.085-The BeanCast: It Tastes Like Cardboard
This Week: Bill Green, Steve Hall and Erik Proulx join Bob to discuss a transparent turnaround, content vs. cable, the community manager option, a half-billion dollar snub and bringing the jingle back.Bob Knorpp's Page
Latest Activity
Awesome simply awesome and very practical and observant.
Hello Folks,
At the risk of being called odious by commenting before listening to the show I shall comment anyway. Before I address the 'cast I have a comment on "Stories to Watch"; Billboards and driver distraction. Absolutely hideous? Yes. Distrac…
DOWNLOAD THE SHOW NOW
ORSUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNESApologies to Chris Brogan for finding humor in his recent unpleasantness, but we did have a blast determining the value of everything we talked about on the show.And speaking of va…
DOWNLOAD THE SHOW NOW
ORSUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNESApologies to Chris Brogan for finding humor in his recent unpleasantness, but we did have a blast determining the value of everything we talked about on the show.And speaking of va…
Good thoughts, all, Howie. Thanks. Working on getting the show ready now.
One more quick note on Google's patent. Sorry Google but a sign in a window advertising a special has existed since the dawn of merchants. And that is location based advertising.
Profile Information
- Marketing Specialties:
- Advertising, DM, Web, Email, Sales, Social Networking
- Job Title:
- President, Consultant, Host, Cyclist and Videogame Player in Chief
- If you were an advertisement, what would you be:
- A 20-minute interstitial.
- About Me:
- I'm a marketing consultant running a virtual agency of sorts these days. I basically am the guy who takes the big picture view, puts together the plan, then hires the people to make the plan happen.
Oh, and I host this podcast thing. The former makes me money. The latter makes me none. Together they make me happy.
- Website:
- http://www.coolbeansgroup.com
Rule #1: Always Promote Your Podcast...Everywhere!
Bob Knorpp's Photos
Bob Knorpp's Blog
Fast Takes 42: Facebook's Privacy Mistakes
Facebook's privacy gaffs are nothing new. It seems like they were continual last year. But the real question is whether anyone even cared.In episode 43 of The BeanCast,… Continue
Posted on March 10, 2010 at 8:31am —
You Don't "Need" To Blog
Anyone who knows me, knows that I have a mantra in regards to blogging: Go to where you customers are already hanging out before you you try dragging them to your own content.Not everyone needs a blog. I know that's counter to what a lot of marketing folks would say, but so be it. It's true. Not everyone is cu… Continue
Posted on March 9, 2010 at 12:06pm — 1 Comment
Episode 94: According To Brogan's Day Rate
Posted on March 8, 2010 at 1:00am — 1 Comment
Topics for 3/7/2010 Show
Here are the proposed topics for this week's episode of The BeanCast, and as usual we'd love to hear your thoughts and questions.You have two ways to get in touch: 1) Send an "@" reply or DM on Twitter to… Continue
Posted on March 6, 2010 at 11:11am — 3 Comments
Fast Takes 41: The Retouching Dilemma
About time I started posting these as their own blog posts. So this latest show features AdVerve co-hosts Bill Green (MTLB) and… Continue Posted on March 3, 2010 at 9:23am — 3 Comments
Comment Wall (21 comments)
- At 1:00pm on January 6, 2010,
Ryan Thompson said… - Great. I found your site via a Tedd Aurelius tweet. Looks like there is a wealth of information here. Thanks.
Ryan
- At 10:08am on December 7, 2009,
Andrew Tedford said…
- Bob, hahaha thanks, remember not to mix coke with those pop-rocks you'll explode !
hmmm maybe
-andrew
- At 10:08am on November 17, 2009,
Robin Marchetti said…
- Bob: Tedd recommended I contact you regarding an upcoming conference in Atlanta, Connect 2010 January 14th at the Waverly. He suggested that you may be interested in repeating the excellent panel discussion you featured at the DMA in San Diego. Anxious to hear your thoughts and learn more. I have misplaced your email address if you could also please forward to rmarchetti@wbf.com. THX and look forward to hearing from you soon. BTW: Tedd and Andy were great! I think they should start a comedy routine!
- At 5:34pm on October 27, 2009,
Jim Mitchem said… - Indeed Bob. Let me know. But my calendar is more open mid-november. halfway, right? ;)
- At 3:45pm on October 4, 2009,
James Cunningham said… - Thanks Bob, see you at the Social Media Social
- At 1:09pm on September 23, 2009,
marlene bellis said…
- Happy to be here, Bob! I'm already enjoying the content.
- At 4:56pm on September 17, 2009,
Megan Grissett said… - Thanks Bob, I appreciate the greeting! I'm looking forward to being on this site and listening to the podcasts.
- At 12:05pm on September 7, 2009,
Collin Dayley said… - I'm glad to be a part of the conversation. Thanks for facilitating the group.
- At 6:02pm on September 4, 2009,
Åsk Dabitch said… - Heh, I've always hated Ning. I just signed up eons ago to hog my username, cuz I'm like that. ;)
- At 4:57pm on August 18, 2009,
Doug Zanger said… - Great. I'll be in touch about it.
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