The BeanCast | The Best Marketing Podcast Anywhere

Bob Knorpp
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  • Greensboro, NC
  • United States
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We have met the enemy and it is us. Back in the 1970s, the United States population made a huge shift from retirement plans and pensions sponsored by companies to individuals putting their money in 401ks. If you look up a chart of the Dow Jones for…
4 hours ago
2 blog posts by Bob Knorpp were featured
7 hours ago
Bob Knorpp added 2 blog posts
7 hours ago
I would be very happy to take all calls from Dr. Pepper. I am a true brand advocate. I have t-shirts and fridge full of the stuff.
yesterday
Missed that tweet. Doing too many things at once error by me. (twitter is ADD heaven | curse). Using my mobile tweet (testing connect) as typical fairuse yammering nothing sometimes; I think joke tweets by the masses only go so far. Someone of your…
yesterday
Hi, Bob! Now it's my turn to blush. I knew you were joking about promoting The BeanCast while you were busy, and I tweeted about some of your recent blog posts on a whim. However, I'm glad that I did because it inspired me to write a post about you…
yesterday
A blog post by Bob Knorpp was featured
Get the show now.It was Episode 99 of The BeanCast when the announcement came that Apple would be launching iAds. The mobile ad service was just a nebulous and intriguing idea for most of us at the time, but we immediately caught the vision of what…
yesterday
Bob Knorpp added 3 blog posts
on Wednesday

Profile Information

Marketing Specialties:
Advertising, DM, Web, Email, Sales, Social Networking
Job Title:
President, Consultant, Host, Cyclist and Videogame Player in Chief
If you were an advertisement, what would you be:
A 20-minute interstitial.
About Me:
I'm a marketing consultant running a virtual agency of sorts these days. I basically am the guy who takes the big picture view, puts together the plan, then hires the people to make the plan happen.

Oh, and I host this podcast thing. The former makes me money. The latter makes me none. Together they make me happy.
Website:
http://www.coolbeansgroup.com

Rule #1: Always Promote Your Podcast...Everywhere!

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Bob Knorpp's Blog

Bob Knorpp

Ideas Drive True Growth

Ever notice how financial brands are starting to view themselves as more important than the products or services they represent? I hate to get all "in-my-day" here, but some recent statistics I saw have highlighted for me what the true impact of this shifting focus really means.

Did you know that the single greatest… Continue

Posted on July 30, 2010 at 11:00am — 1 Comment

Bob Knorpp

Throw-Away Conversation

It's easy for me to forget that The BeanCast Marketing Podcast is having an impact. Lost in the details of show prep, guest scheduling and surrounding conversation, I rarely get accurate glimpses of what the audience thinks about the show and about me. That's why… Continue

Posted on July 29, 2010 at 1:30pm — 3 Comments

Bob Knorpp

Fast Takes 60: The Impact of iAds

Get the show now.

It was Episode 99 of The BeanCast when the announcement came that App
Continue

Posted on July 28, 2010 at 8:01am —

Bob Knorpp

HumongoNation Visit: Their Video Of Me


Humongo North Carolina from Humongo Nation on Vimeo.





I told you there would be an interview! Here are the HumongoNation stops in Raleigh and Greensboro. My interview begins about 5:30 in approximately.
Continue

Posted on July 27, 2010 at 9:38am —

Bob Knorpp

Social Is A Media, Not A Tactic

I got a great question the other day via email. Mike Johnston wondered why so many of the guests "..have such a difficult time describing the principles of creating an effective social media campaign for a brand."

In his estimation, "It’s the purest form
of brand a… Continue

Posted on July 27, 2010 at 9:27am — 4 Comments

Comment Wall (23 comments)

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At 10:09am on May 7, 2010, Ralph J. Taverna said…
No problem Bob,
Thanks for including me.
At 10:32am on April 5, 2010, Molly M. Cantrell-Kraig said…
Not a problem! Bots are the bane of your existence, I'm sure.
At 1:00pm on January 6, 2010, Ryan Thompson said…
Great. I found your site via a Tedd Aurelius tweet. Looks like there is a wealth of information here. Thanks.

Ryan
At 10:08am on December 7, 2009, Andrew Tedford said…
Bob, hahaha thanks, remember not to mix coke with those pop-rocks you'll explode !
hmmm maybe

-andrew
At 10:08am on November 17, 2009, Robin Marchetti said…
Bob: Tedd recommended I contact you regarding an upcoming conference in Atlanta, Connect 2010 January 14th at the Waverly. He suggested that you may be interested in repeating the excellent panel discussion you featured at the DMA in San Diego. Anxious to hear your thoughts and learn more. I have misplaced your email address if you could also please forward to rmarchetti@wbf.com. THX and look forward to hearing from you soon. BTW: Tedd and Andy were great! I think they should start a comedy routine!
At 5:34pm on October 27, 2009, Jim Mitchem said…
Indeed Bob. Let me know. But my calendar is more open mid-november. halfway, right? ;)
At 3:45pm on October 4, 2009, James Cunningham said…
Thanks Bob, see you at the Social Media Social
At 1:09pm on September 23, 2009, marlene bellis said…
Happy to be here, Bob! I'm already enjoying the content.
At 4:56pm on September 17, 2009, Megan Grissett said…
Thanks Bob, I appreciate the greeting! I'm looking forward to being on this site and listening to the podcasts.
At 12:05pm on September 7, 2009, Collin Dayley said…
I'm glad to be a part of the conversation. Thanks for facilitating the group.
 
 
 

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