Gunther Sonnenfeld's Page

I’ve made it a point not to get too caught up in trending data. I don’t believe that people
trust their peers any less than they did, say, a year ago; rather,
their perception or consideration of trust shifts from exchange to
exchange, person to person, and group to group.

I don’t believe that there has been any real ‘maturation of social media ROI’, just that t

There has been a lot of exciting talk about 2010 and where digital marketing is headed. No doubt there are some very good insights being shared from
a lot of very bright people. But as marketers, I think we all tend
to get caught up in predicting things like channel adoption, how to
somehow reengineer ad content, and in figuring out ways to deliver the
“soft-sell”.

I came across a brilliant whitepaper from Kai Pata at Tallinn University’s Center For Educational Technology, one that addresses the dynamics surrounding participatory culture, and how
storytelling swarms develop into a hybrid narrative ecosystem. Using
design as the core d

It seems that all of the media fragmentation and conversational noise we experience is a direct result of conscience overload. We’ve rediscovered mass communication, and the floodgates have opened. And while it’s all social in nature, the reality is that we’re making a simple return to the truth.