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Howie Goldfarb
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Damn Bob one of your best posts. I love your show but don't agree with all the guests. One big reason I love your show. The folks I agree with I align with their views, it reinforces my own views and strategies because that is what I am pitching to…
I actually spazzed and didn't quite ask it properly. But they answered my question. Thanks for the kind words. I think Joseph might of been nervous unmuting me! LOL
But my point was in a big company they are going ask what kind of response rate the…
Its immense good will. There is also an industry struggle between the smaller agencies/bright minds and the big agencies. I think even the biggest brands out there find the smaller agencies better to work with but sometimes scale is an issue. It als…
I know this was recorded already. But 2 quick comments.
1] Effectiveness. Too many in the Ad Industry don't look at business outside of marketing. Meaning they ignore sales, profits, etc. The CFO and CEO don't. And thus effectiveness is what keeps y…
I know the FTC recently came out with rules about disclosure for Paid Tweets and Blogs to end deceptive practices. From the people I follow on Twitter the only thing I can see that would be nice is when people post links to new ads saying 'look at t…
OK I did listen to this episode. I think my debut listen was just before New Years. I just remember George Parker stating he had a mouthful of cheese! LOL Worth the full re-listen.
This was a great out take. Don't remember when I first discovered the awesomeness of the Bean Cast. I am going to down load the full episode. I just remember It had only been 3 months since starting to use Twitter for industry networking and that af…
Bob you always know I create my own context for your topics then find out I was wrong when listening to the show! LOL
BTW great topics and an almost completely new panel for me. Though that Amish guy keeps being on the show (inside joke)
I have ranted often against push advertising for mobile phones. We don't want it. And most loyalty programs are not such. They are push programs. My own vendor wrote the most horrible thing ever on their web site and I had to send an email that whil…
I agree with you. I used to be the second level from the top at Hilton Honors. I was treated very good. They left 'canned' letters on my bed upon arrival but were hand signed by the Manager and the Manager gave me their name. I called to complain on…
As always great show Bob. Thank you sincerely for pulling this stuff together and getting a great panel again. I know its a lot of work and sometimes your pay back is the peanut gallery like myself. But I will say everything you guys discuss even if…
THANK YOU! Nuff said. Nods agreement.
The worst part is spots that entertain but never lead to sales winning industry awards! LOL
BTW great topics and panel!
Apple IAd. I am in mobile. Its a primary focus. What I have learned is people don't like push advertising to their phones. They love to be able to do call to action when their is value (coupon, giveaway, Sweepstakes, etc). And pricing has been set.…
I think we too often put all social activity into too few boxes (FB, Blogs and Twitter). On the other hand there is a major surge in Social Networks happening. I think Social Media has existed forever but we are only now quantifying things.
I am, t…
Profile Information
- Marketing Specialties:
- Advertising, Sales, Other
- Job Title:
- President and CEO
- If you were an advertisement, what would you be:
- I would be a cute puppy with a shotgun selling kitten traps to mice.
- About Me:
- Massive background in sales and business development mostly in heavy industry and b2b. Left that for Advertising because I align much more with creative types than those designing torpedoes, oil refineries, or hydrogen cars. Prefer dry red wine and dark beer. Very mischievous and love to push buttons to get people to think.
- Website:
- http://skypulsemedia.com
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