I like Nancy Hill, or at least what she represents. I think she's honestly trying to reform the 4As, as evident with their recent rebranding and her comments in the speech. For her organization (and arguably the industry at large) that's a good thin…
I think you're right on with this post - If Twitter's like a cocktail party, when someone new enters the room, they influence it just by being there. Negative conversations hush, because no one wants to be overhead saying something unsavory. All the…
I used to help teach an Intro to Advertising class on campus, and we used the WSJ and NYT online business model (or lackthereof) to illustrate a common sales tactic: when you're trying to sell something important, throw in something unimportant for…
March 27, 2009
Kelly Eidson is now a member of The BeanCast | The Best Marketing Podcast Anywhere
I'm just a few weeks away from finishing my Master's degree in advertising at University of Texas in Austin. I write about my experiences as a young professional entering the industry on Advertising Age's GenNext blog.
I also work as a planner at McGarrah-Jessee on clients like Shiner beer, Whataburger, and Costa Del Mar.