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Samuel Monnie
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Thanks,
In the Old Spice case, ultimately its a given that the product has to deliver, but anything that helps give it an edge in peoples hearts and minds has to have a positive impact. Its just so hard to create and maintian momentum, so wherever…
When Popularity Meets Effectiveness:
Before I proceed further - disclosure - I am a former P&G employee.
I'm intrigued as to why a sales decline on the brand or product satisfaction/relevance comments are thrown at Old Spice. As a marketer, I simp…
World Cup Ad Juggernaut:
The Sporting Perspective: Unfortunately football will never compete with the entrenched sports out here in the USA despite the fact that an event such as today's Uefa Champions League Final is bigger globally than the Super…
More For Less in the Upfront:
As a Brit the whole process is new and fascinating to me, and so I'm enjoying the theater and drama of it all - which appears just like a beauty pageant. Yet with the insipid growth of social/digital I don't understand…
Hey Bob, don't worry I'm still happy to waive my appearance fee for you ha ! ....Looking forward to downloading the show this week.
The 2 topics that stand out to me were
Is Any Brand Really Immune from Outrage? No brand can be complacent, as in any healthy market there are challengers out there ready to capitalize. The wise folks at Ford had clear plans and aggressively fought…
Okay, so here goes...PS. this is not a list, this is simply a collection of independent thoughts placed in numerical order :-).
1. FTC/Blogola/Disclosure: this seems to have died down, but I'm waiting for the first case/prosecution, its got to happ…
Murdoch vs Google & Socializing the holiday scene i think both these topics interrelate:
As for Mr Murdoch I completely agree with the need to reclaim some of the value that the news media generate, without paid,'independent' experts the world will…
Not sure I like the auto RT feature on Twitter - the increase in random messages is raising my personal 'Spam' radar. I don't mind listening in on new conversations, but could become intrusive. Will give it a week before I blog about it !
Bob, I guess you are an opinion leader ...the Twitter RT has appeared and is live and well on my Twitter page.
To follow or to not follow that is the question ? Both, this is still a big deal. Those new to Twitter will need to go through the learning curve. This subject will be eternally relevant and provocative. I remain judiscous, and still below the 100 f…
Interesting, not being a gamer at all I had heard of DJ Hero, but not at the relative lack of success of the launch...I guess that's also the power of marketing. Look forward to hearing the show, and keep on sending it out late on a Sunday night ! I…
I think you are right...for the time being the status quo supports ignoring this industry, but we know what happens when you ignore 'consumers' needs and behaviours....they can eventually create momentum that is too late to respond to...What if more…
GM, Kellogg, Nestle Beat to the Tweet as Squatters Take Over Twitter Names :http://tinyurl.com/yevuao6 . If time permits this story from Ad Age is one that intrigues me, and is reminiscent of the whole cybersquating issue when the web first started…
Profile Information
- Marketing Specialties:
- Advertising, Other
- Job Title:
- Director, Kenmore Brand
- Website:
- http://brandcurious.blogspot.com
Comment Wall (1 comment)
- At 6:54pm on August 10, 2009,
Bob Knorpp said… - Glad you joined the site, Samuel. You've been a great help on helping me formulate the show topics. :)
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