Why Scott Monty Rocks

Okay, so maybe you haven't heard of Scott Monty. You may not have even heard of Crayon, the small four-person (soon-to-be three, I guess), no-official-office shop he used to work for. You may not even know what he's done previously to deserve a "rocks" moniker. But all that doesn't matter in the end. Because it's what Scott Monty is doing NOW that you should sit up and take notice of.

He told me several weeks ago and now it's been officially announced that he has accepted a position with Ford Motor Company to lead their social networking efforts. And that is earth shaking.

First, the fact that one of our venerable old brands has been convinced to hire one of the industries leading social marketing experts is a big deal in and of itself. But going further, the fact that they are affording him such a powerful mandate is an extreme coup for those of us who believe that social network marketing (in all its forms) needs to play a crucial role in brand building, lead generation and customer relationship.

We've made a lot of fun on The BeanCast about companies that try to "build" their own social space, then do little else to follow through or leverage other spaces. So hearing that a company like Ford is now willing to truly take a chance with someone who is bound to rock the boat severely, is very encouraging.

Now let's not get ahead of ourselves. Scott has definitely got his work cut out for him. But kudos to the man both for getting himself noticed by them and for accepting this challenge. We'll be looking to you to lead the way!

Look for Scott to appear on a future episode of The BeanCast soon.

Bob