Did You Read Bill's "Follower Culture" Piece Yet?

I told you when I posted about the "follow everyone" mentality in social media that I had been in discussion with Bill Green over at Make the Logo Bigger on the subject. Well over the weekend he posted a tremendous piece that takes the subject in entirely new directions.

We discussed this subject a bit on this week's edition of The BeanCast if you want to check that out as well. And though this is not strictly a marketing podcast subject, it certainly impacts us. This drive to get more followers take many forms (as Bill points out) and is really a threat to everything social media can become.

I also want to take this opportunity to clarify that I am not trashing everyone who follows 30,000+ individuals. I've seen some people thrive in such situations. But I'm still saying that after a certain point you are not really in relationship with these followers, as much as you're acting as a de facto well-known but approachable celebrity.

That aside, definitely give Bill's post a read. It's a good stuff. And look for part II of this series of his coming soon.