Episode 90: Flyover Country

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We've all heard Bill say it before on the show. Middle America is "Flyover Country," and it represents the mass of America that doesn't live in a major metro, makes up the bulk of U.S. purchasing power, and who agencies pretend to understand without really having a clue how to reach.

This week when he said it, though, it was a good reminder that for all the Super Bowl hype among agency-folk over good and targeted work, the average football viewer was probably laughing hysterically at the crotch shots and GoDaddy.com ads.

Sometimes marketing just ain't rocket science. Sometimes it's just about giving people what they want.

Enjoy the show. And remember, I'm always game for more Twitter followers. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.


Guests:

Bill Green, Publisher, Make the Logo Bigger (Also check out AdVerve)

Jim Mitchem, President, Smash Communications (He also blogs at Obsessed With Conformity)

Dirk Singer, President, The Rabbit Agency

Ian Sohn, Senior Vice President, Ogilvy PR (Check out his blog, Flagged for Followup)


Topics:

Toyota's Woes

• Washington Post on Toyota's Public Apology
• Ad Age Looks at the Road Ahead
• USA Today on the First Fix Strategy
• WSJ Looks at the Prius Situation
• Adweek Looks at Their Brand Standing
• Ad Age Evaluates Falling Brand Interest
• Joe Jaffe Offers Up Some Thoughts
• Ad Age on the First Lentz Appearances
• A Second Lentz Q&A Announced
  

The PR Bowl

• Adweek on CBS Rejecting ManCrunch Ad
• Adweek on the Continuing Furor Over Tebow Ad
• Super Bowl Sells Out Ad Time Again
• ClickZ Discusses The Snickers Effort
• Ad Age on EA's "Go To Hell" Issues
  

Glee-ful Profits

• The Ad Age Case Study
  

Second Life's Second Life

• ClickZ on Linden Lab's Acquisition Aims
  

Pay-4-Square

• Ad Age on 4Square's Possible Revenue Model
  

Stories To Watch

• FTC Blogger Disclosure Issues Continuing
  
• Insider Hacking of Vodaphone Twitter Account
  
• The Launch of Sally Hogshead's Fascinate
  
• Google's NSA Connections
  
• Facebook the Most Dangerous Social Net for Businesses
  

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

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