Episode Fifty: Happy Birthday BeanCast
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A year ago I was wondering how would ever be able to get enough shows together in order to establish myself. Now, at episode 50 I'm wondering how I'll keep up with the demand!
I'm gratified that The BeanCast has been so well received. This little marketing podcast of mine was originally designed to keep me connected with solid industry thinkers. But along the way it's become a meaningful industry resource for many. Which makes the long nights (like right now) all worthwhile.
So thanks for listening and as always, enjoy the show!
And please stay in touch! Just add me on Twitter. I'm TheBeanCast. As always, thanks for listening and please add a positive review to iTunes if you like the show.
Guests:
Al Gadbut, President, AcquireWeb
Bill Green, Publisher, Make the Logo Bigger (Support the fight against breast cancer by buying this book with an essay from Bill.)
Steve Hall, Publisher, AdRants, AdGabber, ad:tech blog and Killed Ideas
John Wall, Podcaster/Blogger, Marketing Over Coffee, The M Show, Ronin Marketeer
Topics:
Deceptive Advertorials
- NYT Calls Out the LA Times
- A Look At the LA Times Page
- NYT Addresses Magazine Advertorials
- Opinion Piece on Thought Gadgets
- Bill Weighs in With Some Thoughts
- Ad Age Offers Commentary
Ford's Social Launch
Cut Spend, Kill Brand
Five Years of "Viral"
The DiggBar Debate
A Celebration of Pitchmen
Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)
Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!
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Image: Rex Bohn
Comment
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Comment by Bob Knorpp on April 13, 2009 at 12:30pm - Thanks so much for the input, Scott! And in you face, my fellow guests! Told you they would be looking for feedback to change things. 8-P
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Comment by Scott Monty on April 13, 2009 at 12:26pm -
Congratulations on this milestone, Bob! Happy to have been a part of it along the way. And thanks for the commentary on the Fiesta Movement. It's great to see that the program has sparked some debate and conversation. Just a few points about it, if I may:
1) As Steve pointed out, it's 100 influencers (not 10), and they come from all over, not specifically from the social media "industry" as we know it. There are people who are part of the program who have no clue who I am. Yet. ;-)
2) We're asking for 100% honest feedback - we specifically counseled them that we don't want glowing reviews unless they really feel that way. Their communities/audiences will see through something that's fake.
3) Because these are test vehicles and production is not yet in place (the plant is still under construction), we have the ability to change aspects of the vehicle. Nothing as drastic as the drive train or engine size, but things like ergonomics, dashboard layout, and other usability issues can be addressed and changed if necessary.
4) In addition to the 100 agents who'll be participating in different missions each month, we're going to take 40 other Fiestas to 100 different cities around America from May - December of this year, in order to broaden that feedback segment and to build more buzz & excitement.
As you noted, we're very confident in this car. The fact that it's one of the most popular cars in Europe right now, coupled with a latent demand for a small car that's stylish, lead us to believe that we're onto something here.
We'll see how the program rolls out. We'll be tweaking it as necessary moving forward, but we're really excited about the new thinking here.
Scott Monty
Global Digital Communications
Ford Motor Company
http://thefordstory.com
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