Episode Fifty-Two: We Love Costco

Comment

Comment by Bob Knorpp on April 27, 2009 at 5:34pm

There's no doubt that they listen. I think it's more that they refuse to engage that fascinates me. It's like the boss who takes in all your ideas, then turns around and say, "I have great idea, let's do this!" and it's exactly what you just suggested.

The continue to get away with it though, so it's hard to fault their strategy.

Comment by W.T. Alexy on April 27, 2009 at 5:01pm

Thanks for a great conversation. The discussion around successful campaigns was thought provoking. The point about Apple not being engaged in the conversation rings true, but I wonder if they're listening in. I'm thinking of complaints that surfaced less then two years about Apple computers harming the environment and contributing to a specific child labor issue where children in Asia were stripping used computers with their bare hands for reusable metals with caustic chemicals. Apple listened and did something about it. Maybe they're more engaged in the conversation then it seems. Who knows? Apple is well known for their secrecy. In such a transparent market, it's hard to reconcile such a company's opaqueness with success and responsive products.