Episode Forty: Super Hype

DOWNLOAD THE SHOW NOW
SUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNES

For a show that was rife with problems, this sure is a good piece of work!

Skype was dropping, mics were click, recording software was malfunctioning — but once I got through challenging my audio engineering abilities, I stopped to listen. And man! What a conversation!

We touched on the Super Bowl in a very interesting way, leading to some deeper conversation of the role of media and tactics in all our campaigns. Very interesting stuff. And despite the clicking for about fifteen minutes in the middle of the show, I think you'll really enjoy it.

Don't forget to add me to Twitter. I'm TheBeanCast. And as always, thanks for listening and please add a positive review to iTunes if you like the show.

Guests:

Bill Green, Publisher, Make the Logo Bigger

Walter Pike, President, Walter Pike Strategic

Richard Rosen, President, Rosen (Buy Richard's New book Convergence Marketing)

Topics:

Super Bowl Relevance

• Ad Age on The Value
• Ad Age Talk About the "Rookies"
• Ad Age Charts the Spending Growth
• Rundown of Who Bought What
• Ad Age Opines on Lack of Buzz
• Ad Age on Spot Inventory
• AdRants on the PETA Ad
• Side Story on Shrinking TV Market

AdRants Sued By Virgin America

• Bill's Piece on the Fiasco
• The Very "Lawyerly" Retraction

Measuring Social Media

• CMO's Still Search for Measurement
• A Criticism on the Subject

The Snuggie

• Ad Age on the Product's Success

Pepsi Denies Obama Influence

• The Statement Where They Imply the Opposite

Credits
Opening Theme, Joe Sibol (pick up his latest album on iTunes)
Closing Theme, CJACKS
(Find more music from both artists at podsafeaudio.com.)

Bandwidth provided by Recursive Squirrel Interactive.
Email services provided by Email Transmit, a product of Mass Transmit
Special thanks to 93 Octane for their help with our identity work. They make some mighty fine beans!

DOWNLOAND THE SHOW NOW
SUBSCRIBE FOR AUTO DOWNLOADING WITH iTUNES