The BeanCast | The Best Marketing Podcast Anywhere


About time I started posting these as their own blog posts. So this latest show features AdVerve co-hosts Bill Green (MTLB) and Angela Natividad (Hypios) tearing apart the new French retouching disclosure law. Were do we draw the line on regulating?

It was an interesting discussion and one that highlights the dilemmas of policing this kind of stuff, even with the best intentions in mind.

Tags: adverve, angela+natividad, beancast, bill+green, fast+takes, marketing+podcast, mtlb

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Bob Knorpp Comment by Bob Knorpp on March 5, 2010 at 9:06am
Regulation is almost never what it sounds like on the surface. Throughout the world anti-child pornography legislation is popping up. On the surface this sounds good and no politician would be caught dead opposing something clearing protecting children. But the real goal is giving law enforcement the right to seize and search laptops to look for copyrighted materials. It sucks, but we need to question nearly every law these days.
fairuse Comment by fairuse on March 5, 2010 at 2:02am
Took a couple replays but I think I found the reason to worry. The music industry's marketing used the word pirate, theft of goods, to get US Senate/Congress to pass bad laws. No need to guess what the result is in France when these lawmakers will gladly allow regulating bureaucracy to do "false advertising" rule making. Of course reelection funds are welcome if one wishes to fight back.

I am puzzled by the French action and wonder what triggered the law. Time to visit EU's site.
Howie Goldfarb Comment by Howie Goldfarb on March 4, 2010 at 3:49pm
Loved the clip. In the US we want deregulation until we get burned then we freak and want more regulation than we need. So after 8 years of abuse by Big Business in general because we had a passive Government who refused to regulate or monitor, many in Congress see regulation as a populist vote winner. But sadly its all and any regulation vs where we need it most.

When it comes to advertising I agree with Angela about how do we decide what is to be labeled or exposed, and who reads the fine print. We don't need ridiculous. I do think there needs to be truth in advertising. Just like the FDA coming down on 14 brand's improper labeling. For example Diamond Nuts had some claims which if they were true would make the nuts regulated as a Drug! (Yet they leave sports nutrition alone (must be some great lobbyists!)

But technically almost all advertising would need a disclaimer if non-truths had to be noted. Does Red Bull really make one fly? Does Holiday Inn Express make one a Doctor because of the good night sleep? Do all animated spots need to say 'this world does not exist'?

That all being said 75% of people are Sensate and 25% Abstract in thinking and communication. 45% of the people are Sensate Judgers who are the ones sending money to Televangelists, blindly obeying 'authority', and never questioning the world at large. They tend to hurt the rest of us in general, but also need protection. And when they get screwed doing dumb stuff they tend to claim they are not responsible for their actions.

On this note the clip from the Colbert Report from 2 nights back on the new company Kwedit really needs to be seen. They had a good write up in Business Week but they failed to notice the predatory angle towards children,

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