My DMA '09 Boos

Yes, the name "Boo" continues to provide me with endless puns and makes me sound like a lush. But once again, we're talking about audio, folks.

I didn't get to do as many recordings as I had hoped, but the three I did get at DMA '09 were particularly good. Here they are in order of recording, with some background information.

Advice To Brazilian Marketers

This one happened moments after making it to the San Diego Convention Center. My good friend, Marisa Furtado, of Fábrica cornered me for her own recording efforts and I got my trusty AudioBoo app out to do the same:

Breakfast With Richard

I try to have breakfast with author and speaker, Richard Rosen, at every conference. Richard is a great friend and we always end up pushing the boundaries of what's possible in marketing. This Boo is a little self-serving, since he praises me so much, but the heart of what he's saying makes a lot of sense:

Meeting Lee Odden

It was a real pleasure to get to finally meet Lee Odden. And during the course of one discussion on all the smart, but largely ignored uses of SEO, I pulled out the AudioBoo app and captured some great stuff: